by LUCASLLEDBETTER | Jan 22, 2026
AEP rollout deck Modular national sales strategy training deck To address the problem of different training needs in different markets, I helped conceptualize a massive, modular deck that allowed sales leads to tailor trainings to their different markets. I then...
by LUCASLLEDBETTER | Dec 12, 2025
AI-assisted translation software adoption Enabling professional-quality content translation Our marketing agency provided not only content strategy and development for our client, but also translation of select content from English to Spanish. Due to high translation...
by LUCASLLEDBETTER | Dec 12, 2025
Enterprise sales enablement platform rollout Cross-organization collaboration to launch game-changing tech Over the years, our client’s training content, sales material, and communications ecosystem grew organically, with much content siloed across different...
by LUCASLLEDBETTER | Dec 12, 2025
Enterprise content audit Streamlining and rounding out the content ecosystem We had recommended a content audit before migrating and consolidating content from across multiple domains to a single, new enterprise sales enablement platform. Due to time constraints, we...
by LUCASLLEDBETTER | Dec 12, 2025
AgentAdvantage podcast Promoting platform launches through educational audio To make the launch of a new sales framework and a new sales enablement platform a success, our client wanted to experiment promotion via audio. I helped propose, write, and direct several...
