Articles | Lucas Ledbetter Content Marketing https://lucasledbettercontentmarketing.com Brand-elevating content strategy Thu, 22 Jan 2026 19:28:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/Compass-favicon-cropped-150x150.webp Articles | Lucas Ledbetter Content Marketing https://lucasledbettercontentmarketing.com 32 32 SEO Articles at the intersection of GPS tech and finance https://lucasledbettercontentmarketing.com/project/seo-articles-at-the-intersection-of-gps-tech-and-finance/ https://lucasledbettercontentmarketing.com/project/seo-articles-at-the-intersection-of-gps-tech-and-finance/#respond Wed, 21 Jan 2026 21:17:03 +0000 https://lucasledbettercontentmarketing.com/?post_type=project&p=304

GPS articles

SEO articles at the intersection of tech and finance

PassTime GPS provides tracking, operations, and inventory management solutions for a variety of industries. They needed to drive organic traffic in a competitive space and adopted a long-term plan of building a library of articles about their niche. Our team identified key topics and search terms to engage leads and funnel them toward cornerstone content, lead magnets, and consultations, all while building up domain authority.

  • PassTime GPS
  • Content writer
  • 2022–2025
  • SEO blog articles
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Technology content writing

Business need

  1. Grow organic traffic
  2. Establish industry expertise
  3. Increase lead magnet and consultation conversions 

 

My roles

Strategy

Tailor content to buyer personas in different industries such as construction, BHPH auto sales, and logistics.

Execution

Draft engaging articles about customer pain points and solutions while maintaining brand voice and (pre-AEO) SEO best practices. My team identified topics, keywords, and delivered complete, publication-ready articles.

Process and approach

  1. Research and validate topics and seek client approval.
  2. Research search terms using Google AdWords, SEMrush, and AI tools.
  3. Research topics with the help of AI tools such as Perplexity AI.
  4. Outline and draft article. These parts were entirely completed without AI, as this is an area where AI tools still fall short.
  5. Edit and proofread article with the help of AI tools, including identifying opportunities to optimize keyword placement and density.
  6. Write meta description and meta title, optimizing for keywords and length.
  7. Use AI to efficiently extract social media snippets from the articles and identify optimal hashtags for promotion via various channels.
  8. Send for client review.
  9. Revise as needed.
  10. Deliver to the client in markdown format for easy upload into their CMS.

Solutions delivered

Final article optimized for search engines plus social media posts.

Skills and tools used

Keyword research tools—Google Ads, SEMrush

AI tools—Perplexity AI and ChatGPT

Content writing

Reflections

AI tools excel at topic and keyword research.

Humans are still needed for high-level strategy, organizing writing, and drafting.

Samples

View live articles

How to Stop Synthetic Identity Fraud at Your Car Dealership Before it Starts

Beyond GPS+: The Next Step in Location Tracking Technology

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