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	<title>AI | Lucas Ledbetter Content Marketing</title>
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	<title>AI | Lucas Ledbetter Content Marketing</title>
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		<title>AI-assisted translation software adoption</title>
		<link>https://lucasledbettercontentmarketing.com/project/ai-assisted-translation-software-adoption/</link>
					<comments>https://lucasledbettercontentmarketing.com/project/ai-assisted-translation-software-adoption/#respond</comments>
		
		<dc:creator><![CDATA[LUCASLLEDBETTER]]></dc:creator>
		<pubDate>Fri, 12 Dec 2025 21:40:05 +0000</pubDate>
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										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_0 et_pb_equal_columns et_section_specialty" >
				
				
				
				
				
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				<div class="et_pb_text_inner"><h1>AI-assisted translation software adoption</h1></div>
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				<div class="et_pb_text_inner"><h3><span style="color: #ffffff;">Enabling professional-quality content translation</span></h3></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;"><span style="color: #ffffff;">Our marketing agency provided not only content strategy and development for our client, but also translation of select content from English to Spanish. Due to high translation volumes beyond what our in-house translator could process, we regularly outsourced some of the work to an external translation agency.</span></p>
<p style="font-weight: 400;"><span style="color: #ffffff;">With my background in professional Chinese-English translation, I was familiar with software and AI solutions that were the standard in the translation industry. By advocating for and implement these solutions, I helped bring our content translation back in-house to achieve significant operational efficiency and savings.</span></p></div>
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<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Fortune 40 healthcare company</strong></p>
</li>
<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Content strategist</strong></p>
</li>
<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Q4 2024–Q2 2025</strong></p>
</li>
<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Software stack adoption</strong></p>
</li>
<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Translation cost and project duration reduced by an estimated 30%</strong></p>
</li>
</ul></div>
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				<a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="" data-icon="">Sample available upon request</a>
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				<span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="2560" height="1706" src="https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/ling-app-p5VW_ZUon7o-unsplash-scaled.webp" alt="" title="ling-app-p5VW_ZUon7o-unsplash.webp" srcset="https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/ling-app-p5VW_ZUon7o-unsplash-scaled.webp 2560w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/ling-app-p5VW_ZUon7o-unsplash-300x200.webp 300w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/ling-app-p5VW_ZUon7o-unsplash-1024x683.webp 1024w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/ling-app-p5VW_ZUon7o-unsplash-768x512.webp 768w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/ling-app-p5VW_ZUon7o-unsplash-1536x1024.webp 1536w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/ling-app-p5VW_ZUon7o-unsplash-2048x1365.webp 2048w" sizes="(max-width: 2560px) 100vw, 2560px" class="wp-image-249" /></span>
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				<div class="et_pb_text_inner"><h2>Business need</h2></div>
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<li>Cut out middleman fees to increase profit and competitiveness.</li>
<li>Increase capacity without adding personnel.</li>
<li>Increase the quality and consistency of translations.</li>
</ol></div>
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				<div class="et_pb_text_inner"><h2>My roles</h2></div>
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				<div class="et_pb_text_inner"><h4>Strategy</h4></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">I worked across departments to identify needs and pain points and ways computer assisted translation (CAT) and AI tools could solve them. From there, I researched to find the right solutions for our agency’s needs, proposed the solution, advocated for it and won buy-in from key stakeholders.</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h4>Execution</h4></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">Once we had the green light, I facilitated the purchase and setup of the software tools along with onboarding and training. For the remainder of the implementation, I served as a consultant who helped formulate standard operating procedures, run tests, and troubleshoot technical and procedural issues.</p></div>
			</div><div class="et_pb_module et_pb_divider et_pb_divider_2 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div>
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				<div class="et_pb_text_inner"><h2>Process and approach</h2></div>
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				<div class="et_pb_text_inner"><ol>
<li>Identify needs and pain points with existing processes.</li>
<li>Seek the right combination of CAT and AI tools.</li>
<li>Draft proposal, share with team for review, seek teammate buy-in, submit for administrative approval.</li>
<li>Facilitate purchase, setup, onboarding, and training.</li>
<li>Help create SOPs, run tests, and troubleshoot.</li>
</ol></div>
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				<div class="et_pb_text_inner"><h2>Solutions delivered</h2></div>
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<li>Integration of memoQ (CAT) tool and DeepL (AI machine translation tool)</li>
<li>Integration of translation memory and glossary from previous projects</li>
<li>New workflows across the agency based on the tools’ capabilities</li>
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				<div class="et_pb_text_inner"><h2>Results</h2></div>
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				<div class="et_pb_text_inner"><h4>Rapid translation</h4></div>
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				<div class="et_pb_text_inner"><div><span>The new tools allowed us to pre-translate high volumes of content in minutes while referencing client- and industry-specific language from past translations. This allowed our in-house translate to edit an already high-quality translation rather than translating from scratch and keep translations consistent across a broad range of projects. </span></div>
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				<div class="et_pb_text_inner"><h4>Elimination of mundane tasks</h4></div>
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				<div class="et_pb_text_inner"><div><span>The tools supported working directly with design files, eliminating many data entry and design adjustments. The software also included numerous QA tools to further polish our final deliverables.</span></div>
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				<div class="et_pb_text_inner"><h4>Costs down, capacity up</h4></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">Overall, the new tools reduced costs and increased capacity by an estimated 30% on large content translations—and will create even more efficiencies with annual refreshes of that content—while improving quality and consistency across translation projects.</p></div>
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						<h4 class="et_pb_module_header"><span>Content strategy</span></h4>
						
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						<h4 class="et_pb_module_header"><span>Creative pitching</span></h4>
						
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					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone et-pb-icon"></span></span></div>
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						<h4 class="et_pb_module_header"><span>AI</span></h4>
						
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				<div class="et_pb_text_inner"><h2>Reflections</h2></div>
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					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone et-pb-icon"></span></span></div>
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						<h4 class="et_pb_module_header"><span>Test and create proof of concept every step of the way.</span></h4>
						
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						<h4 class="et_pb_module_header"><span>Seek buy-in with strategic stakeholders before proposing to decision makers.</span></h4>
						
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					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone et-pb-icon"></span></span></div>
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						<h4 class="et_pb_module_header"><span>Expect resistance to new technologies and processes. Mitigate through education.</span></h4>
						
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				<div class="et_pb_text_inner"><h2>Samples</h2></div>
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				<div class="et_pb_text_inner"><h4>Contact me for details</h4></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">No samples are available for this project. I am happy to discuss the details of how to create an AI-assisted translation system.</p></div>
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				<a class="et_pb_button et_pb_button_1 et_pb_bg_layout_light" href="https://lucasledbettercontentmarketing.com/portfolio/">Back to portfolio</a>
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		<title>Enterprise content audit</title>
		<link>https://lucasledbettercontentmarketing.com/project/enterprise-content-audit/</link>
					<comments>https://lucasledbettercontentmarketing.com/project/enterprise-content-audit/#respond</comments>
		
		<dc:creator><![CDATA[LUCASLLEDBETTER]]></dc:creator>
		<pubDate>Fri, 12 Dec 2025 20:40:42 +0000</pubDate>
				<guid isPermaLink="false">https://lucasledbettercontentmarketing.com/?post_type=project&#038;p=233</guid>

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				<div class="et_pb_text_inner"><h1>Enterprise content audit</h1></div>
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				<div class="et_pb_text_inner"><h3><span style="color: #ffffff;">Streamlining and rounding out the content ecosystem</span></h3></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;"><span style="color: #ffffff;">We had recommended a content audit before migrating and consolidating content from across multiple domains to a single, new enterprise sales enablement platform. Due to time constraints, we moved all the content first, then were given a green light for the audit.</span></p>
<p style="font-weight: 400;"><span style="color: #ffffff;">With more than 900 pieces of content from across multiple domains owned by different stakeholders, this was a massive undertaking. I worked with the rest of our content team to conduct the audit strategically and efficiently.</span></p></div>
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<p style="font-weight: 400;"><strong>Fortune 40 healthcare company</strong></p>
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<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Content strategist</strong></p>
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<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Q4 2025</strong></p>
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<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Content audit</strong></p>
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<li style="font-weight: 400; text-align: left;">
<p style="font-weight: 400;"><strong>Proposed recommendations for a lean but complete content ecosystem</strong></p>
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				<a class="et_pb_button et_pb_button_2 et_pb_bg_layout_light" href="" data-icon="">Sample available upon request</a>
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				<span class="et_pb_image_wrap "><img decoding="async" width="2560" height="1842" src="https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/stephen-dawson-qwtCeJ5cLYs-unsplash-scaled.webp" alt="" title="stephen-dawson-qwtCeJ5cLYs-unsplash.webp" srcset="https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/stephen-dawson-qwtCeJ5cLYs-unsplash-scaled.webp 2560w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/stephen-dawson-qwtCeJ5cLYs-unsplash-300x216.webp 300w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/stephen-dawson-qwtCeJ5cLYs-unsplash-1024x737.webp 1024w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/stephen-dawson-qwtCeJ5cLYs-unsplash-768x553.webp 768w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/stephen-dawson-qwtCeJ5cLYs-unsplash-1536x1105.webp 1536w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/stephen-dawson-qwtCeJ5cLYs-unsplash-2048x1474.webp 2048w, https://lucasledbettercontentmarketing.com/wp-content/uploads/2025/12/stephen-dawson-qwtCeJ5cLYs-unsplash-1080x777.webp 1080w" sizes="(max-width: 2560px) 100vw, 2560px" class="wp-image-234" /></span>
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				<div class="et_pb_text_inner"><h2>Business need</h2></div>
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<li>Create efficiencies by reducing content redundancy and coordinate content management across multiple organizations and departments.</li>
<li>Maximize the impact of existing content by identifying content surfacing strategies and cross-promotion opportunities throughout the ecosystem.</li>
<li>Identify content gaps in light of strategic goals.</li>
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				<div class="et_pb_text_inner"><h2>My roles</h2></div>
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				<div class="et_pb_text_inner"><h4>Strategy</h4></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">I worked with the rest of our content team to design a strategic, methodical, and efficient approach to audit and assess a large volume of content. We identified strategic goals, devised a human-led, AI-assisted approach to improve audit objectivity and speed, and ways to deliver meaningful findings in an understandable format.</p></div>
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				<div class="et_pb_text_inner"><h4>Execution</h4></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">I helped prepare the AI tools for analysis and ran analyses using the tools. Using the initial findings, I manually verified and added my own strategic analysis to the AI findings. This was where the AI assistance ended, since it lacked the industry and client context we had developed over years. From there, I helped identify opportunities for elimination and consolidation and developed proposals to fill content gaps.</p></div>
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				<div class="et_pb_text_inner"><h2>Process and approach</h2></div>
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<li>Pitch the content audit to the client and persuade them that we were the best positioned to implement it.</li>
<li>Develop a detailed methodology for the audit.</li>
<li>Develop AI processes and protocols and run AI analysis.</li>
<li>Add content performance metrics to the data for analysis.</li>
<li>Add manual human layer of analysis.</li>
<li>Collate findings and propose opportunities to streamline the ecosystem and fill content gaps.</li>
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				<div class="et_pb_text_inner"><h2>Solutions delivered</h2></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">Analysis clearly proposing strategic:</p>
<p style="font-weight: 400;">
<ul>
<li style="font-weight: 400;">Content cuts</li>
<li style="font-weight: 400;">Consolidations</li>
<li style="font-weight: 400;">Additions</li>
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<p>Complete with supporting rationales.</p></div>
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				<div class="et_pb_text_inner"><h2>Results</h2></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">This project is still ongoing. While our proposals could save at least hundreds of thousands of dollars a year across the client’s organization while better supporting training and sales performance, actual results will depend on the client’s response to the findings.</p>
<p style="font-weight: 400;">The biggest impact is that I have seen the limits of what users with average technical expertise can achieve with AI tools. Based on this, I have since developed specific coding capabilities needed to conduct the AI part of this audit many times better and faster.</p></div>
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				<div class="et_pb_text_inner"><h2>Skills and tools used</h2></div>
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						<h4 class="et_pb_module_header"><span>Content strategy</span></h4>
						
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						<h4 class="et_pb_module_header"><span>Creative pitching</span></h4>
						
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						<h4 class="et_pb_module_header"><span>Content auditing</span></h4>
						
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						<h4 class="et_pb_module_header"><span>AI tools</span></h4>
						
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				<div class="et_pb_text_inner"><h2>Reflections</h2></div>
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						<h4 class="et_pb_module_header"><span>Much faster and more complex AI operations and more structured and predictable outputs are possible with some specific coding skills.</span></h4>
						
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						<h4 class="et_pb_module_header"><span>AI is still far from replacing the strategic thinking, industry and client expertise, human relationships, and creativity of a skilled content strategist.</span></h4>
						
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						<h4 class="et_pb_module_header"><span>Mastering AI skills beyond the single-prompt limitations of the average user is imperative to remaining competitive.</span></h4>
						
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				<div class="et_pb_text_inner"><h2>Samples</h2></div>
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				<div class="et_pb_text_inner"><h4>Available upon request</h4></div>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">This project contains proprietary materials. I am unable to share the written materials, but I am happy to discuss the project in detail with serious prospective employers.</p></div>
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				<a class="et_pb_button et_pb_button_3 et_pb_bg_layout_light" href="https://lucasledbettercontentmarketing.com/portfolio/">Back to portfolio</a>
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