Enterprise content audit

Streamlining and rounding out the content ecosystem

We had recommended a content audit before migrating and consolidating content from across multiple domains to a single, new enterprise sales enablement platform. Due to time constraints, we moved all the content first, then were given a green light for the audit.

With more than 900 pieces of content from across multiple domains owned by different stakeholders, this was a massive undertaking. I worked with the rest of our content team to conduct the audit strategically and efficiently.

  • Fortune 40 healthcare company

  • Content strategist

  • Q4 2025

  • Content audit

  • Proposed recommendations for a lean but complete content ecosystem

Sample available upon request

Business need

  1. Create efficiencies by reducing content redundancy and coordinate content management across multiple organizations and departments.
  2. Maximize the impact of existing content by identifying content surfacing strategies and cross-promotion opportunities throughout the ecosystem.
  3. Identify content gaps in light of strategic goals.

My roles

Strategy

I worked with the rest of our content team to design a strategic, methodical, and efficient approach to audit and assess a large volume of content. We identified strategic goals, devised a human-led, AI-assisted approach to improve audit objectivity and speed, and ways to deliver meaningful findings in an understandable format.

Execution

I helped prepare the AI tools for analysis and ran analyses using the tools. Using the initial findings, I manually verified and added my own strategic analysis to the AI findings. This was where the AI assistance ended, since it lacked the industry and client context we had developed over years. From there, I helped identify opportunities for elimination and consolidation and developed proposals to fill content gaps.

Process and approach

  1. Pitch the content audit to the client and persuade them that we were the best positioned to implement it.
  2. Develop a detailed methodology for the audit.
  3. Develop AI processes and protocols and run AI analysis.
  4. Add content performance metrics to the data for analysis.
  5. Add manual human layer of analysis.
  6. Collate findings and propose opportunities to streamline the ecosystem and fill content gaps.

Solutions delivered

Analysis clearly proposing strategic:

  • Content cuts
  • Consolidations
  • Additions

Complete with supporting rationales.

Results

This project is still ongoing. While our proposals could save at least hundreds of thousands of dollars a year across the client’s organization while better supporting training and sales performance, actual results will depend on the client’s response to the findings.

The biggest impact is that I have seen the limits of what users with average technical expertise can achieve with AI tools. Based on this, I have since developed specific coding capabilities needed to conduct the AI part of this audit many times better and faster.

Skills and tools used

Content strategy

Creative pitching

Content auditing

AI tools

Reflections

Much faster and more complex AI operations and more structured and predictable outputs are possible with some specific coding skills.

AI is still far from replacing the strategic thinking, industry and client expertise, human relationships, and creativity of a skilled content strategist.

Mastering AI skills beyond the single-prompt limitations of the average user is imperative to remaining competitive.

Samples

Available upon request

This project contains proprietary materials. I am unable to share the written materials, but I am happy to discuss the project in detail with serious prospective employers.

Back to portfolio